The Rainbow Stores - LGBTQ+ Merch Store
Looking for Pride gear from LGBTQ+ clothing stores that actually get you? Welcome to The Rainbow Stores, where you can be loud, subtle, sparkly, soft, or anything in between. Created by queer people who wanted clothes that say ‘this is me’ without screaming it (unless you want to), we’re your go-to for everyday Pridewear with personality.
From Trans Rights tees to Pride leggings, and queer beanies to inspiring LGBTQ+ artwork, The Rainbow Stores is full to the brim of LGBTQ+ clothing and accessories that help you be unapologetically you. You can also shop fun stickers, coasters and much more. Explore the collection and find your new favourite thing today!
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LGBTQ+ Clothing That Speaks to You
Our Pride merchandising is designed to reflect real, diverse LGBTQ+ experiences with Pridewear that fits into everyday life. Not everyone wants to wear bright and bold designs, so we’ve created a range that lets you express yourself in your own way. We have a large collection of Pride clothing and accessories that are exclusively available online, including rainbow T-shirts, hoodies and leggings.
The products at our LGBT Pride stores are made for real bodies, real identities, and real lives. We have size inclusive fits and products for every identity and every vibe. We celebrate 15+ LGBTQ+ flags, from gay and lesbian to asexual, non-binary, aromantic, genderfluid and more, with even more representation on the way.Our LGBT Pride stores believe Pride shouldn't come at the planet’s expense. Our apparel is made using high quality materials, eco-conscious prints, and mindful manufacturing practices that are kind to both people and planet. For t-shirt prints and hoodies, we use Kornit Water-based and NeoPigment inks that are Oeko-Tex™ certified. These inks are safe for children’s clothing and developed in a way that reduces environmental waste. So, you can rest assure that our clothing is kind to both people and the planet.
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FAQs about The Rainbow Stores
Yes. Our clothing is made for real life — work, travel, gym, lounging, nights out, organising and Pride. Many customers choose our pieces because they can express their identity in ways that fit their daily environment.
We understand that visibility isn’t one-size-fits-all thing. So we create designs from quiet, in-community designs that are recognisable to the right people, to high-visibility festival, protest and statement pieces.
Our goal is to make it easier for people to find something that feels personally meaningful rather than one-style-fits-all Pride.
The Rainbow Stores offers more than 1,200 items of clothing, accessories and homewares. Our Pride merch includes t-shirts, hoodies, leggings, mugs, stickers, pins, bags, artwork and more, all designed to reflect a wide range of LGBTQ+ identities and styles.
Yes. The Rainbow Stores was founded by queer and trans people, and we do the designs ourselves, and occasionally from LGBTQ+ people we commission. So all our designs come from within the community. That means the references, symbols and visibility levels are intentional and made to help feel authentic and celebrate their identity.
We currently support 18 LGBTQ+ identities, including lesbian, gay, bisexual, trans, queer, intersex, asexual, aromantic, agender, non binary, genderqueer, gender fluid, pansexual, polysexual, bigender, 2 Spirit and abrosexual. We also have intersectional identity items for aroace and trans lesbian people, plus LGBTQ+ and trans ally merch. And we’re looking to add more identities soon. If you’d like us to do designs for an identity we don’t currently have in our range, please get in touch.
Yes! Our clothing is made using various techniques, including direct-to-garment printing, sublimation, direct-to-film or embroidery. And every order is made on-demand on premium fabrics.
We’re not a generic print-on-demand Pride store. Every design is created from a lived queer and trans perspective, with a focus on identity, visibility, community recognition and body-inclusive fits. Our collections are built so you can find pieces that match not just your identity, but how you want to be seen — low-key, playful, political or out and proud.
Buying from The Rainbow Stores supports a small, community-led business that exists to serve LGBTQ+ people all year round — not just during Pride month. It also means you’re getting original designs created with real meaning, rather than mass-produced rainbow merchandise.
Our LGBTQ+ clothing store ships throughout the UK and worldwide. Our print partner has locations worldwide, so depending on where you are, your orders are printed and shipped from the facility that can do it most efficiently. However, we don’t have print facilities in the UK so all items for UK orders are imported.