Yes. Although this differs by product, we try to ensure we have inclusive sizing where possible. For example, our t-shirts go from XS to 5XL, and many hoodies from XS to 4XL

Yes. Our clothing is made for real life — work, travel, gym, lounging, nights out, organising and Pride. Many customers choose our pieces because they can express their identity in ways that fit their daily environment.

We understand that visibility isn’t one-size-fits-all thing. So we create designs from quiet, in-community designs that are recognisable to the right people, to high-visibility festival, protest and statement pieces.

Our goal is to make it easier for people to find something that feels personally meaningful rather than one-style-fits-all Pride.

The Rainbow Stores offers more than 1,200 items of clothing, accessories and homewares. Our Pride merch includes t-shirts, hoodies, leggings, mugs, stickers, pins, bags, artwork and more, all designed to reflect a wide range of LGBTQ+ identities and styles.

Yes. The Rainbow Stores was founded by queer and trans people, and we do the designs ourselves, and occasionally from LGBTQ+ people we commission. So all our designs come from within the community. That means the references, symbols and visibility levels are intentional and made to help feel authentic and celebrate their identity.

We currently support 18 LGBTQ+ identities, including lesbian, gay, bisexual, trans, queer, intersex, asexual, aromantic, agender, non binary, genderqueer, gender fluid, pansexual, polysexual, bigender, 2 Spirit and abrosexual. We also have intersectional identity items for aroace and trans lesbian people, plus LGBTQ+ and trans ally merch. And we’re looking to add more identities soon. If you’d like us to do designs for an identity we don’t currently have in our range, please get in touch.

Yes! We chose a manufacturer who has amazing environmental credentials. They never use sweatshop labour, their production facilities use 7x less water than average clothing manufacturers and their facilities produce almost no landfill as everything is recycled. For our fabrics, we use eco options where possible: organic cotton, and recycled polyester, for our products. And every order is made on-demand to ensure there is no waste.

We’re not a generic print-on-demand Pride store. Every design is created from a lived queer and trans perspective, with a focus on identity, visibility, community recognition and body-inclusive fits. Our collections are built so you can find pieces that match not just your identity, but how you want to be seen — low-key, playful, political or out and proud.

Buying from The Rainbow Stores supports a small, community-led business that exists to serve LGBTQ+ people all year round — not just during Pride month. It also means you’re getting original designs created with real meaning, rather than mass-produced rainbow merchandise.

Our LGBTQ+ clothing store ships throughout the UK and worldwide. We use a manufacturer who has locations in the US, UK, Mexico, Brazil, Canada, Spain, Latvia, Japan, China and Australia. This cuts down on delivery time, air miles and keeps delivery costs as low as we can. Your order should be made and shipped from the facility nearest to you.

For US customers this means that you'll avoid import tariffs on most products, please check the product description for those that are not US made, but it's mostly shoes and jackets.